Save more money in the grocery store by paying attention to product placement!
Posted at 8:50 PM on Oct 23, 2013 by I am THAT Lady: Lauren
One of the many ways that Grocery stores make money is off of product placement throughout their store. You can often find many of the same items in different places around the store, they usually have different packaging and sometimes VERY different prices.
Here is one example with Sesame Seeds, which Mark and I frequently use for cooking. As you can see, you would spend $5.49 on this 2.5 oz container of Spice Island Sesame Seeds, this can be found in the spice aisle which is where most people are looking for them.
If you travel just 2 aisles over you can find a larger 3.75 oz. container of Sesame Seeds in the section for Sushi making for only $2.59! This placement is where you would probably only be looking for this if you were making Sushi, meaning that more people will be spending the $5.49 instead of the $2.59.
Another example that I found was on Almonds, you would probably look for these in the baking aisle first. If you went to the baking aisle you would find a 5 oz. bag of Diamond Almonds for $3.59.
But just the next aisle over you can find an 8 oz. bag for $3.99 (better price per oz.). You can also find these even cheaper in the bulk candy section, which would be more around the $2.99 price point.
Some other places that you will find that are marked up in the grocery store is travel sized items, you may sometimes pay 2x’s the amount for a travel sized item than you would an item on sale just a foot away from you.